Visual Communications projects past and present.

Artists and designers both create visual products. “Artists however, create primarily for aesthetics — eye-candy to be consumed by the viewer”. The actual art has no function other than to convey the artist’s vision. Vision is the art of seeing the invisible, it does not have a physical reality, and it is an idea or a concept made real through creative work.

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Designers create strategic solutions as a form of communication that relate back to business goals and solve problems for its stakeholders. While both artists and designers compose visuals and have a shared toolkit and knowledge base, it is not uncommon for graphic designers to consider themselves to be fine artists.

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Before the Arts and Crafts Movement at the turn of the 20th century, Art schools made a distinction between the fine arts and the crafts, maintaining that a craftsperson could not be considered a practitioner of the arts.”

Today, there is less of a hard line between applied arts and fine art. The term “visual arts” includes fine art as well as the applied, decorative arts and crafts. Significance is given to the concept or intention of the artist regardless of the means through which it is expressed.

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The thrill of artistic experimentation, that seems more like play than work, is my motive for preserving a multiplicity of artistic identities. Eventually my fine art goal will be to develop a brand that’s recognizable, working in a cohesive style to build a new body of work. In the meantime, because my daily work routine seems to revolve around Visual Communication Design, scope and flexibility seems to be advantageous — still fun, but more like work.

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